The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of the system. Consider, for instance, advertising campaigns in which a pig dances joyfully over the fire pit where he or she is to be barbecued, or chickens wear aprons while beseeching the viewer to eat them. And consider the Veterinarian's Oath of the American Veterinary Medical Association, 'I solemnly swear to use my..skills for the..relief of animal suffering, ' in light of the fact that the vast majority of veterinarians eat animals simply because they like the way meat tastes. Or think about how poeple won't replace their hamburgers with veggie burgers, even if the flavor is identical, because they claim that, if they try hard enough, they can detect a subtle difference in texture. Only when we deconstruct the carnistic schema can we see the absurdity of placing our preference for a flawless re-creation of a textural norm over the lives and deaths of billions of others. Melanie Joy
Some Similar Quotes
  1. Until one has loved an animal, a part of one's soul remains unawakened. - Anatole France

  2. Such short little lives our pets have to spend with us, and they spend most of it waiting for us to come home each day. It is amazing how much love and laughter they bring into our lives and even how much closer we become... - John Grogan

  3. If having a soul means being able to feel love and loyalty and gratitude, then animals are better off than a lot of humans. - James Herriot

  4. Animals are reliable, many full of love, true in their affections, predictable in their actions, grateful and loyal. Difficult standards for people to live up to. - Alfred A. Montapert

  5. Holding this soft, small living creature in my lap this way, though, and seeing how it slept with complete trust in me, I felt a warm rush in my chest. I put my hand on the cat's chest and felt his heart beating. The pulse... - Haruki Murakami

More Quotes By Melanie Joy
  1. It is impossible to exercise free will as long as we are operating from within the system. Free will requires consciousness, and our pervasive and deep-seated patterns of thought are unconscious; they are outside of our awareness and therefore outside of our control. While we...

  2. To identify with others is to see something of yourself in them and to see something of them in yourself--even if the only thing you identify with is the desire to be free from suffering.

  3. Becoming aware of the intense suffering of billions of animals, and of our own participation in that suffering, can bring up painful emotions: sorrow and grief for the animals; anger at the injustice and deception of the system; despair at the enormity of the problem;...

  4. If you walked into your local convenience store and bought a package of cigars, you would notice that it carries a label warning of the potential dangers of cigar smoke. Yet research suggests that cigar smoking poses a hazard only to moderate to heavy cigar...

  5. Violent ideologies speak their own language; core concepts are translated to maintain the system while appearing to support the people. Under carnism, for instance, democracy has become defined as having the freedom to choose among products that sicken our bodies and pollute our planet, rather...

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